Choosing a business name is not easy! It is one of the first big decisions for any business owner! Here is how to choose a business name that suits your brand just right!
If you are an entrepreneur, you’ve probably would agree with us that choosing a business name is one of the hardest decisions you’ll ever have to do. You have finally decided to transform your dreams into reality and now you are looking for the perfect name to complete that dream and form your own business company.
We all have used different strategies and methods to name the business company, but is there an approach you can follow to name your company?
In this article, we are going to show you, how to choose a business name that suits your brand right! All you have to do is follow these 4 great tips:
- Decide what type of brand you want to build – Before you do anything, you need to answer a few questions – will the company name be the main name presented and promoted to your clientele and to the marketplace? Will the name represent a certain product or service? Will you offer other products or services under their names? The answers to these questions will help you decide what type of brand you want to build.
- Determine the types of business names you want to use – There are 4 different categories of business name types – Descriptive, experiential, made-up, and positioning. You need to first determine the type of business name you want to use and then pick a suitable name for your brand.
- Ensure you can protect the new name – Keep in mind that your company is your baby which means that if you want to own it you have to find the best way to protect it. Before you choose a business name, we recommend you to make sure you can protect it.
- Test and double check before your final selection – Before you make the final decision, you can practice and use the name out loud. You can also share it with your closest friends and family and see how they are going to reach.
We hope this guide will help you choose a business name that suits your new brand just right! Do your research, use the tips, and come up with a unique, catchy, and great business name!
Additional Reading: Top 4 Business Branding Tools to Fuel Your Business Growth